Dynamic DOOH in NYC

Client: Alitalia
Website: alitalia.com
Services: Display Campaign, DOOH Campaign


Dynamic DOOH in NYC

A new approach to video billboards, which allows to adapt the message dynamically transforming the traditional outdoor into a great impact and entertaining campaign.

01. Data-Driven Billboard

The Dynamic Video auto-update themselves according pre-programmed variables such as time, date, and location.

The campaign continually adapt itself with fresh content according to the variables of a given moment.

Alitalia delivered more than 100 different messages over the course of the planned period, guaranteeing maximum impact when inviting viewers to fly Alitalia.